St Helens RLFC - Crest and Insignia

Crest and Insignia

The club's jerseys were initially adorned by the town's coat of arms. This was utilised until 1985. However, as Saints became a more national institution, they decided that a more recognisable badge needed to be adopted. The 1985 season therefore saw the famous stickman of St Helens first used. This was used as the main jersey emblem until 1991, when the St Helens sports club emblem, not dissimilar to the coat of arms used previously, was seen. This was used until 1996, when, with the implement of Super League into the British rugby league calendar, Saints chose to display a badge that featured an overlapping "S" and "H" in red, with the clubs name around the border. This was used until 2010, when the club decided to unofficially rebrand to "Saints RL", to coincide with them leaving Knowsley Road, and going "on the road" to Widnes for a season. The new crest was in the shape of a shield, and featured the over lapping "S" and "H" that the previous logo featured, but also displayed a red vee within the design, and "Saints RL" in upper case lettering at the top of the shield. This new crest drew criticism from large sections of the St Helens faithful, who were afraid of the club losing its connection to the town to attract a wider fan base.