Re-Launch of The English Commercial Service
The Chairman of the Sri Lanka Broadcasting Corporation, Hudson Samarasinghe, took the decision in 2008 to re-launch the English Commercial Service. Back in the 1950s and 1960s the Commercial Service of Radio Ceylon was a brand leader and helped the station to rule the airwaves in South Asia. The re-launch commenced on 1 September 2008. The SLBC had earlier allocated more time to BBC regular programmes. More entertainment programmes have been added to the re-vamped English Commercial Service with a view to grabbing a market share of listeners on the island and across the Indian sub-continent.
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