History
The swimsuit issue was invented by Sports Illustrated editor Andre Laguerre to fill the winter months, a typically slow point in the sporting calendar. He asked fashion reporter Jule Campbell to go on a shoot to fill space, including the cover, with a beautiful model. The first issue, released in 1964, entailed a cover featuring Babette March and a five-page layout. Campbell soon became a powerful figure in modeling and molded the issue into a media phenomenon by featuring "bigger and healthier" California women and printing the names of the models with their photos, beginning a new supermodel era. However, the issue did not exclusively feature models until 1997. In the 1950s a few women appeared on the cover of Sports Illustrated, but the 1964 issue is considered to be the beginning of the current format known as the Swimsuit Issue. Tyra Banks was the first black woman on the cover.
Read more about this topic: Sports Illustrated Swimsuit Issue
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