Selling Sponsorship
The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on a company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship.
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Famous quotes containing the word selling:
“You know, what I very well know, that I bought you. And I know, what perhaps you think I don’t know, you are now selling yourselves to somebody else; and I know, what you do not know, that I am buying another borough. May God’s curse light upon you all: may your houses be as open and common to all Excise Officers as your wifes and daughters were to me, when I stood for your scoundrel corporation.”
—Anthony Henley (d. 1745)