Spiral Dynamics - Further Development

Further Development

The colour system was added in the 1970s as a graphic element to decorate training materials used by Cowan and Beck. The term vMeme was introduced by Beck and Cowan in Spiral Dynamics where the color language replaced original Graves terminology. Graves had used letter pairs to refer to each level and had not considered any connection with memetics. Beck and Cowan emphasized 'change states' which are part of the Graves theory. They identify landmarks on the transformational path between the levels. Graves' original theory uses a double helix model to show the interrelatedness of an individual's perception of life conditions with their inner neuronal systems, producing a level of psychological existence. This double helix of two interacting forces is referred to as a spiral in 'Spiral Dynamics.

Following the release of their book, Beck and Cowan taught this theory in two courses, SDI and SDII. They ceased their formal working relationship in 1999. Since this break both have continued to offer training courses of various types as well as carrying out consultancy work. Beck spent several years applying the theory of Spiral Dynamics while working with individuals and groups in South Africa involved in the transition from Apartheid for which he received a legislative honor from the state of Texas. Beck has continued to facilitate sessions using the model in both business and politics.

Beck and Ken Wilber (with his integral theory) became interested in each other's work, resulting in Beck developing a branch of spiral dynamics that he calls Spiral Dynamics Integral. This version of the theory uses integral concepts such as the four quadrants. Beck is also associated with the spiritual teacher, Andrew Cohen. This approach continues to be applied and further developed in organisational and societal contexts.

Cowan does not subscribe to these developments and promotes a version of the theory which he describes as remaining more faithful to the original research of Clare Graves and extending from it. He continues to use the term 'Spiral Dynamics' to describe his work since he co-created it. With his partner, Natasha Todorovic, he has undertaken work in integrating Spiral Dynamics with NLP and other models, and in developing corporate strategy and practical applications. He has also suggested and additional second tier vmeme Coral which deals with the development of neurological capacities

Each of the external websites listed below promotes the organization of one of the two co-authors.