Promotional FM Radio Transmitter
During its construction and for some time after its opening, the expressway was promoted via a dedicated FM radio station established by the Department of Transport broadcasting via a low-power FM transmitter in the immediate vicinity of the road. The radio station broadcasted a recorded message on continuous loop featuring promotional and community information messages relating to the expressway, including a jingle that Transport Minister Diana Laidlaw declared made the expressway the only road in the world to have its own jingle.
Read more about this topic: Southern Expressway
Famous quotes containing the word radio:
“Now they can do the radio in so many languages that nobody any longer dreams of a single language, and there should not any longer be dreams of conquest because the globe is all one, anybody can hear everything and everybody can hear the same thing, so what is the use of conquering.”
—Gertrude Stein (1874–1946)