Promotional FM Radio Transmitter
During its construction and for some time after its opening, the expressway was promoted via a dedicated FM radio station established by the Department of Transport broadcasting via a low-power FM transmitter in the immediate vicinity of the road. The radio station broadcasted a recorded message on continuous loop featuring promotional and community information messages relating to the expressway, including a jingle that Transport Minister Diana Laidlaw declared made the expressway the only road in the world to have its own jingle.
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