SMTV Live (an abbreviation of Saturday Morning Television Live), also stylised as SM:tv LIVE and in early promotional material SMTV://live, is a British Saturday morning children's television programme, first broadcast on ITV on 29 August 1998 and last broadcast on 27 December 2003.
On the surface, the programme did not seem to stray away from the format of other Saturday morning output, featuring an audience of children, competitions and cartoons, though it constantly won in ratings battles with the BBC's Live & Kicking and became ITV's most successful children's programme since Tiswas. The major success of SMTV Live has been attributed in equal parts to Ant & Dec's original presenting partnership with Cat Deeley, its use of thinly-veiled comedic innuendo aimed at older viewers, and its broadcast of the Japanese cartoon series Pokémon. At the height of its popularity, SMTV Live regularly attracted 2.5 million viewers. Ant & Dec's company Gallowgate currently owns the rights to the show.
Read more about SMTV Live: Presenters, Sketches, Other Features and Competitions, Sponsorships, CD:UK, SMTV Gold, Programming, Video Releases, Writers and Producers, Awards
Famous quotes containing the word live:
“They should not play life, or study it merely, while the community supports them at this expensive game, but earnestly live it from beginning to end. How could youths better learn to live than by at once trying the experiment of living? Methinks this would exercise their minds as much as mathematics.”
—Henry David Thoreau (1817–1862)