Relevance To Radio 1 At The Time
The sketches proved very popular, largely because they genuinely reflected the image that Radio 1 had at the time. Much of the station's output was widely considered dull and unchallenging, and the average age of both listeners and presenters had risen above thirty, when it was intended to cater to a young audience. When Matthew Bannister arrived at Radio 1 in 1993 with a mission to rejuvenate the station, he referred directly to the characters in stating that his goal was to rid it of its "Smashie and Nicey" image. Whitehouse later expressed his unease after being congratulated by BBC Director-General John Birt for assisting this process stating that Birt was a greater menace than any of the DJs who were "harmless". In 1993, Dave Lee Travis commented on the characters in Q magazine, saying "This Smashie and Nicey crap that they keep bringing up. Is that funny? It doesn't raise a smile with me."
Read more about this topic: Smashie And Nicey
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