A sleeper hit, also known as a surprise hit, sleep-killer or sleeper, refers to a piece of media that gains a sudden and unexpected success or recognition. Sleeper hits often grow in popularity over time as people promote them through word-of-mouth marketing.
Read more about Sleeper Hit: Music
Famous quotes containing the word hit:
“All womankind, from the highest to the lowest ... love jokes; the difficulty is to know how they choose to have them cut; and there is no knowing that, but by trying, as we do with our artillery in the field, by raising or letting down their breeches, till we hit the mark.”
—Laurence Sterne (1713–1768)