Sina Corp - Prospects

Prospects

• According to CNNIC's report, by the end of 2003, the number of broadband users had reached more than 17 million in China, with an increase of 77.6% over 1997. Broadband can better meet the entertainment demands of the audience with the advantage of offering superior sensory experience. In the USA, Microsoft, AOL, and MSN have begun their business on broadband in succession. In China, some websites basing on broadband have been set up such as 互联星空 (pinyin:Hu Lian Xing Kong; Chinavnet) and 天天在线 (pinyin:Tian Tian Zai Xian; 116.com.cn). By the contrast, the websites basing on narrowband, including Sina.com, will face a big challenge.
• According to 新京报(pinyin: Xin Jing Bao), Sina will continue to develop in various fields, but the main orientation is the internet, which is the focus in management of the corporation. On the other hand, some important fields such as music, broadband, and Search engines, won't be ignored.