Sigrid Thornton - The "Sigrid Factor"

The "Sigrid Factor"

In his book The Big Shift, about changing Australian demographics and culture, Bernard Salt coined the term the "Sigrid factor" amusingly pointing out that Australian towns in which movies had been made featuring Thornton had prospered since that time. More broadly he was actually referring to changing Australian cultural values which were well reflected in the types of places in which Sigrid Thornton had acted: the Riverland during the 1980s All the Rivers Run and the coast in the 2000s SeaChange.