Production
Following the success of Shrek 2, a third and fourth Shrek movie, along with plans for a final, fifth film, were announced in May 2004 by Jeffrey Katzenberg: "Shrek 3 and 4 are going to reveal other unanswered questions and, finally, in the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."
DreamWorks hired Peter Seaman and Jeffrey Price to write the film and Jon Zack, who wrote The Perfect Score, on board as a consultant. Unlike the first two films, the film was not directed by Andrew Adamson; "No, I can't. They're actually working on the story right now. I'm staying involved, but I can't do that and this." Adamson said. The film was originally going to be released in November 2006 but was changed to May 2007 in December 2004; "The sheer magnitude of the Shrek franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders." Katzenberg said.
Read more about this topic: Shrek The Third
Famous quotes containing the word production:
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)
“An art whose limits depend on a moving image, mass audience, and industrial production is bound to differ from an art whose limits depend on language, a limited audience, and individual creation. In short, the filmed novel, in spite of certain resemblances, will inevitably become a different artistic entity from the novel on which it is based.”
—George Bluestone, U.S. educator, critic. “The Limits of the Novel and the Limits of the Film,” Novels Into Film, Johns Hopkins Press (1957)