Production
Following the success of Shrek 2, a third and fourth Shrek movie, along with plans for a final, fifth film, were announced in May 2004 by Jeffrey Katzenberg: "Shrek 3 and 4 are going to reveal other unanswered questions and, finally, in the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."
DreamWorks hired Peter Seaman and Jeffrey Price to write the film and Jon Zack, who wrote The Perfect Score, on board as a consultant. Unlike the first two films, the film was not directed by Andrew Adamson; "No, I can't. They're actually working on the story right now. I'm staying involved, but I can't do that and this." Adamson said. The film was originally going to be released in November 2006 but was changed to May 2007 in December 2004; "The sheer magnitude of the Shrek franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders." Katzenberg said.
Read more about this topic: Shrek The Third
Famous quotes containing the word production:
“The production of obscurity in Paris compares to the production of motor cars in Detroit in the great period of American industry.”
—Ernest Gellner (b. 1925)
“The heart of man ever finds a constant succession of passions, so that the destroying and pulling down of one proves generally to be nothing else but the production and the setting up of another.”
—François, Duc De La Rochefoucauld (1613–1680)
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)