Production
Following the success of Shrek 2, a third and fourth Shrek movie, along with plans for a final, fifth film, were announced in May 2004 by Jeffrey Katzenberg: "Shrek 3 and 4 are going to reveal other unanswered questions and, finally, in the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."
DreamWorks hired Peter Seaman and Jeffrey Price to write the film and Jon Zack, who wrote The Perfect Score, on board as a consultant. Unlike the first two films, the film was not directed by Andrew Adamson; "No, I can't. They're actually working on the story right now. I'm staying involved, but I can't do that and this." Adamson said. The film was originally going to be released in November 2006 but was changed to May 2007 in December 2004; "The sheer magnitude of the Shrek franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders." Katzenberg said.
Read more about this topic: Shrek The Third
Famous quotes containing the word production:
“... if the production of any commodity necessitates the sacrifice of human life, society should do without that commodity, but it can not do without that life.”
—Emma Goldman (1869–1940)
“It is part of the educator’s responsibility to see equally to two things: First, that the problem grows out of the conditions of the experience being had in the present, and that it is within the range of the capacity of students; and, secondly, that it is such that it arouses in the learner an active quest for information and for production of new ideas. The new facts and new ideas thus obtained become the ground for further experiences in which new problems are presented.”
—John Dewey (1859–1952)
“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)