History
Shop At Home (SATH (Shop At The Home) stock symbol) the concept was started by Joe Overholt in the middle 1980s. Located in a strip mall just off of Interstate 40 in Newport Tn the original programs were taped in segments and mailed to head-end origination studios to be played when time was available. The low budget production was aired over unused satellite transponders to an audience that of individual satellite dish owners. It soon became apparent that these inconsistent excursions would not a shopping channel make. After pulling together some very limited funding from a few local East Tennessee small business men and individuals around Knoxville SAH began the search for affordable satellite distribution time. Plans were being made to take the company public and without securing a means of distribution it would fail. An "available for the right price" transponder was located and an affiliate (and friend) of Overholts entered into negotiations and after much legal and financial wrangling this most important asset was acquired.
Read more about this topic: Shop At Home Network
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