Circulation and Audience
When Shojo Beat launched, it had a circulation of 20,000. In 2006, its average circulation had increased to 35,000, of which 41% were distributed through subscriptions, and the rest sold in newsstands and stores. In 2007, the circulation grew to 38,000, and subscriptions increased to 51%. The magazine's audience was overwhelmingly female, comprising 91% of its readers. Targeted towards "young women", Shojo Beat's "core audience" was between the ages of 13 and 19 and made up 61% of its readers; 47% of readers were 12–17 and 45% were 18–34.
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