Licensing History
| “ | Of course, it was merchandised to death. I think they even had shmoo toilet seats. | ” |
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—Al Capp, Cartoonist PROfiles #37, March 1978 |
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An unexpected—and virtually unprecedented—postwar merchandising phenomenon followed Capp's introduction of the Shmoo in Li'l Abner. As in the strip, shmoos suddenly appeared to be everywhere in 1949 and 1950—including a Time cover story. They also garnered nearly a full page of coverage (under "Economics") in Time's International section. Major articles also ran in Newsweek, Life, The New Republic and countless other publications and newspapers. Virtually overnight, as a Life headline put it, "The U.S. Becomes Shmoo-Struck!"
Read more about this topic: Shmoo
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“Classes struggle, some classes triumph, others are eliminated. Such is history; such is the history of civilization for thousands of years.”
—Mao Zedong (1893–1976)