Advertising
Ad campaign slogans over the years have included:
- "Shasta! It hasta be Shasta!" (1950s to present)
- "I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!" (1980s)
A 1984 Shasta commercial using the second listed slogan was featured in the 2002 M. Night Shyamalan film Signs in the scene where the old man complains over the amount of soda commercials on television.
In 2009, the company launched a TV ad campaign and YouTube site. The commercials show people being hit in the head with a can of Shasta, with the catch line "Some people wouldn't know a good deal if it hit 'em in the head."
Read more about this topic: Shasta (soft Drink)
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)