Seven Network - Logos

Logos

The network's first logo produced and used across the metropolitan stations in the early 1970s featured the numeral seven inside a ring. However, in some states from as early back as 1967 the "Seven eye" appeared and continued right through to 1975. Colour television was introduced across the network in 1975, along with a new logo incorporating a bright ring of the colours of the visual light spectrum. This logo was used nationally until 1989, when the recently-renamed Seven Network introduced a new red logo with the circle modified to incorporate the "7" was introduced along with evening soap Home and Away and a relaunched Seven Nightly News (later to become Seven News).

Following a decade in use, 1 January 2000 saw the launch of a current ribbon logo in conjunction with the launch of the Sydney 2000 Summer Olympics. Seven made the controversial move and did away with the circle logo. In its place with the free-flowing ribbon was the slogan 'The One to Watch' which had been in use since 1999. However in 2003, Seven would drop the slogan.

The ribbon logo was used in conjunction with five other variants of differing colours between 2000–2002, These included red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively. The logo was simplified in 2003, losing its gradient, shadows and colour-coded usages to become solid red.

During this period, there have been various slogans used such as 'Lucky Seven' (2004), 'Gottaloveit!' (2005–11, 2012-), and 'One Place' (2011)

• 1970–1975

• 1 January 2000–present