History
Setanta Sports News was launched on 29 November 2007 on the Virgin Media and Sky Digital platforms. The Virgin Media Television network had previously expressed their interest in running a sports news channel, after BSkyB removed Sky Sports News from ntl:Telewest's successor Virgin Media. Some media sources have claimed that Setanta News is intended to be in direct competition with BSkyB's Sky Sports News, which has an average of around 0.6%. It was announced in the summer of 2007 that Virgin Media Television was to launch the new channel.
On 1 September 2008, the channel was given a new look. The format was changed from 4:3 to Widescreen. Viewers could now see headlines along the length of the bottom of the screen, rather than across the top of the video section. There were other several minor changes, but not of particular importance.
Over the course of the remainder of the year, channel producers experimented with different format designs, including removing the side bar over midweek.
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