Services Differentiation
When the physical product cannot easily be differentiated, the key to competitive success may lie in adding valued services and improving their quality. Rolls-Royce PLC has ensured its aircraft engines are in high demand by continuously monitoring the health of its 3000 engines for 45 airlines through live satellite feeds. Under its TotalCare program, airlines pay Rolls a fee for every hour an engine in flight, and Rolls assumes the risks and costs of downtime and repairs in return.
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Famous quotes containing the word services:
“True love ennobles and dignifies the material labors of life; and homely services rendered for love’s sake have in them a poetry that is immortal.”
—Harriet Beecher Stowe (1811–1896)