Service Design Cases
In the creative sector, as Geke van Dijk mentions “cross-disciplinary collaboration and knowledge sharing are powerful catalysts of innovation”. She also explains a new notion defined as “service design’ that expresses that current products are no longer isolated elements, but a network of different experiences and combinations, such as the case of the iPod and iTunes online music store. In this case the concept plays with the idea of tangible and intangible objects that allow consumers maximum flexibility to make their own decision about how and when they want to use the service. In this case, though the example is very interesting, we must also understand that Apple as a company is perhaps one of the most closed and hermetic company, so though the concept is useful to explain how to understand products today, it is also quite ambiguous how companies really deploy them.
Other successful and evident examples are in the cases of augmenting the museum experience with mobile devices that explain to you a bit more about each work. We must say however that many of those interfaces are just speakers and that the content is very very poor.
For all this reasons we can say that any type of design today, particularly the ones using technology is very much to do with content.
It is true however that the consumer perspective needs to be integrated since the early stages of the design process. To achieve new processes of multidisciplinary and participatory work may be used, through prototype testing or performance analysis.
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