Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. It is the biggest retail chain based on Estonian capital. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but in the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia. There are currently 34 stores in operation all over Estonia (as of March 2010).