The seduction community is a self help movement of men, primarily communicating on the Internet, who strive for better sexual success/access with women. Members of the community often call themselves pickup artists (PUA). The community exists mostly through Internet newsletters, marketing (e.g. ads, seminars, one on one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
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“Jesus, Buddha, Mahommed, great as each may be, their highest comfort given to the sorrowful is a cordial introduction into another’s woe. Sorrow’s the great community in which all men born of woman are members at one time or another.”
—Sean O’Casey (1884–1964)