The seduction community is a self help movement of men, primarily communicating on the Internet, who strive for better sexual success/access with women. Members of the community often call themselves pickup artists (PUA). The community exists mostly through Internet newsletters, marketing (e.g. ads, seminars, one on one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
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“Human life in common is only made possible when a majority comes together which is stronger than any separate individual and which remains united against all separate individuals. The power of this community is then set up as “right” in opposition to the power of the individual, which is condemned as “brute force.””
—Sigmund Freud (1856–1939)