The seduction community is a self help movement of men, primarily communicating on the Internet, who strive for better sexual success/access with women. Members of the community often call themselves pickup artists (PUA). The community exists mostly through Internet newsletters, marketing (e.g. ads, seminars, one on one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
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“It never was in the power of any man or any community to call the arts into being. They come to serve his actual wants, never to please his fancy.”
—Ralph Waldo Emerson (18031882)