Relationship With Search Engines
By 1997, search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimisation and related topics.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Toolbox provides a way from webmasters to submit a sitemap and web feeds, allowing users to determine the crawl rate, and how many pages have been indexed by their search engine.
Read more about this topic: Search Engine Optimization
Famous quotes containing the words relationship with, relationship, search and/or engines:
“I began to expand my personal service in the church, and to search more diligently for a closer relationship with God among my different business, professional and political interests.”
—Jimmy Carter (James Earl Carter, Jr.)
“Only men of moral and mental force, of a patriotic regard for the relationship of the two races, can be of real service as ministers in the South. Less theology and more of human brotherhood, less declamation and more common sense and love for truth, must be the qualifications of the new ministry that shall yet save the race from the evils of false teaching.”
—Fannie Barrier Williams (1855–1944)
“The danger lies in forgetting what we had. The flow between generations becomes a trickle, grandchildren tape-recording grandparents’ memories on special occasions perhaps—no casual storytelling jogged by daily life, there being no shared daily life what with migrations, exiles, diasporas, rendings, the search for work. Or there is a shared daily life riddled with holes of silence.”
—Adrienne Rich (b. 1929)
“America is like one of those old-fashioned six-cylinder truck engines that can be missing two sparkplugs and have a broken flywheel and have a crankshaft that’s 5000 millimeters off fitting properly, and two bad ball-bearings, and still runs. We’re in that kind of situation. We can have substantial parts of the population committing suicide, and still run and look fairly good.”
—Thomas McGuane (b. 1939)