TV Advertising
The Scottish Widow first appeared in a television advert directed by David Bailey in 1986. Since then, Scottish Widows has made 10 adverts featuring the Scottish Widow. Scottish Widows was also the first company to launch a national television campaign celebrating the London 2012 Olympic and Paralympic Games. These adverts have made the Widow the most popular icon in the protection, pensions and investments markets.
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)