TV Advertising
The Scottish Widow first appeared in a television advert directed by David Bailey in 1986. Since then, Scottish Widows has made 10 adverts featuring the Scottish Widow. Scottish Widows was also the first company to launch a national television campaign celebrating the London 2012 Olympic and Paralympic Games. These adverts have made the Widow the most popular icon in the protection, pensions and investments markets.
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Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)