Direct Marketing
Hirsch got his start in online business when he first marketed contact lenses and other products online in 1992. Lens Express opened its first full-service virtual store in the original AOL Mall. The company was featured in the early Bulletin Board System's O'Reilly's Web, Prodigy, and CompuServe. From 1986 to 1996, Hirsch was Vice President of Lens Express. The company was ranked among the 500 fastest growing private companies by Inc. magazine for 1993, 1994 and 1995. Owing to this venture, Hirsch continues to be quoted as an emarketing expert in mainstream press including Entrepreneur and The Street.
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Famous quotes containing the word direct:
“Forty years after a battle it is easy for a noncombatant to reason about how it ought to have been fought. It is another thing personally and under fire to have to direct the fighting while involved in the obscuring smoke of it.”
—Herman Melville (1819–1891)