Saturn Corporation - Advertising Slogans

Advertising Slogans

• 1985
  • "What Kind of Car Is That? It's A Saturn!"
• 1989–1994:
  • "A Different Kind of Car Company" (US)
  • "We've reinvented the automobile." (Canada)
• 1994–2002: "A Different Kind of Company, A Different Kind of Car."
• 2002–2004: "It's Different in a Saturn"
• 2004–2006: "People First"
• 2006–2007: "Like Always. Like Never Before."
• 2007–2010:
  • Formerly "Rethink American.", later "Rethink.", then "We're Still Here." (US)
  • "Like Always. Like Never Before.", later "Rethink." (Canada)
  • "Passion for the Road." (Spanish-speaking US slogan)