Advertising Slogans
- 1985
- "What Kind of Car Is That? It's A Saturn!"
- 1989–1994:
- "A Different Kind of Car Company" (US)
- "We've reinvented the automobile." (Canada)
- 1994–2002: "A Different Kind of Company, A Different Kind of Car."
- 2002–2004: "It's Different in a Saturn"
- 2004–2006: "People First"
- 2006–2007: "Like Always. Like Never Before."
- 2007–2010:
- Formerly "Rethink American.", later "Rethink.", then "We're Still Here." (US)
- "Like Always. Like Never Before.", later "Rethink." (Canada)
- "Passion for the Road." (Spanish-speaking US slogan)
Read more about this topic: Saturn Corporation
Famous quotes containing the words advertising and/or slogans:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)