Series 7
The seventh series began on 8 September 2007 and contained six episodes. Jiggy Bank, Beat the Boys and Ant vs. Dec returned from previous series, although all other original segments from the series, such as Undercover and Little Ant & Dec, were scrapped. The introduction of celebrity announcers to the series gave the series a new twist.
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“The professional celebrity, male and female, is the crowning result of the star system of a society that makes a fetish of competition. In America, this system is carried to the point where a man who can knock a small white ball into a series of holes in the ground with more efficiency than anyone else thereby gains social access to the President of the United States.”
—C. Wright Mills (1916–1962)