Sapna Magazine - History and Background

History and Background

In 2003, South Asian American culture was reaching critical mass in the United States. Sapna Magazine's objective was to create a platform for expression and development of issues and lifestyle for the South Asian American culture. University of Pittsburgh senior, Natasha Khan, believed the climate was ready for a publication for South Asian women. The boom in social networking websites such as Friendster and MySpace had brought the second generation of South Asians in America together online. Envisioning a publication that was by and for the community, she open sourced the name of the publication in a national poll. The winner with 70% of the votes was "SAPNA", which in Hindi and Urdu means dream. With the name and mission conceptualized, founding team extended to include, Saira Doja, Mariam Kamal, and Vaishali Rao.

In 2004 the first online edition of Sapna Magazine was released to the public and the magazine was incorporated under Sapna Media LLC. In 2005, Sapna Magazine changed its home base to Washington, D.C.

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