Early Career
In the late 1990s, his company, Cyber Promotions, aka Cyberpromo, was widely blacklisted as a source of unsolicited email. Wallace's high-profile pro-spam stance and unrepentant persistence earned him the derisive nickname 'Spamford'. (Wallace later registered the domain name spamford.com.)
Prior to his email spam ventures, Wallace had gained notoriety in other questionable marketing circles, as a heavy utilizer of junk fax marketing, a practice outlawed in the United States since 1991.
In 1995, Wallace formed Cyber Promotions, entering the spam market. Thanks to a self-marketing campaign, Cyberpromo rapidly became the most successful seller of email marketing—as well as the number one source of unsolicited email. After Cyberpromo failed to become a legitimate business, Wallace returned to junk faxing in late 1997.
Wallace's company brought a number of spam-blocking evasion tactics to the fore of the spam battle. False return addresses, relaying, and multihoming were among the questionable practices used by Cyberpromo to ensure the penetration of their advertising.
Read more about this topic: Sanford Wallace
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