Business Interests
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 30 crore (US$5.46 million) over five years. His next contract with WorldTel in 2001 was valued at 80 crore (US$14.56 million) over five years. In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crore (US$32.76 million) over three years.
Tendulkar has opened two restaurants: Tendulkar's (Colaba, Mumbai) and Sachin's (Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'. A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.
Read more about this topic: Sachin Tendulkar
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