S Group - Supermarkets

Supermarkets

The S Group operates four distinct chains of supermarkets:

• Sale – a chain of small grocery stores, mainly located in the countryside and small towns, with an emphasis on service rather than selection. Sale shops often only provide everyday groceries. There are about 170 Sale shops in Finland.
• Alepa – this is the equivalent for Sale in the Greater Helsinki region – there are about 70 Alepa shops in the suburbs of Helsinki and the neighbouring cities.
• S-market – larger supermarkets with a better selection of goods for sale, and often providing additional services. This is the largest of the S Group's supermarket chains, with nearly 400 shops around Finland.
• Prisma – a hypermarket chain with about 50 shops around Finland and the Baltic states, in major cities.

The largest sales revenues are from S-markets (49%) and from Prismas 39%.

The S Group's supermarkets retail the general private brand Rainbow, the no-frills Hyvä Ostos ('good purchase') and the international Coop label.

The S Group has grown significantly in Finland in recent years, growing both organically and by acquisition.