Market Position
According to the manufacturer, in 2009 the brand was active worldwide in 70+ markets with sales over 2 million cases/yr. Marketing emphasizes the 100% Russian mantra – being produced by a Russian recipe, from only Russian raw materials, distilled and bottled in Russia.
Russian Standard aroused controversy when it questioned the Russianness of its chief international rival Stolichnaya. The then Stolichnaya was distilled in Russia but bottled in Latvia. Stolichnaya distributor, Pernod Ricard, responded by insisting that Stolichnaya is an authentic Russian vodka, as nothing is added or removed during the bottling.
In a 2006 overview of Russian premium vodkas for Vanity Fair, the "Imperia" product stood alone with a top A+ grade.
Read more about this topic: Russian Standard Vodka
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