Background
"Rush Rush" was a departure for Abdul stylistically, as it was her first ballad released as a single, following as it did the six uptempo singles from her debut LP, and was viewed by all observers as a rather risky strategy in kicking off her second album of new material Spellbound. But the decision was vindicated, as it was very well received at retail.
First presented to Abdul as a demo by the Family Stand in 1990, she became intent on it becoming the first single. In fall of 1990 at Studio Masters, Abdul laid down a scratch vocal for the track, which was never intended to make it to the song's final mix. But the producers felt that its unpolished sound was what was needed to give the song its ingenuous tone, to match its subject matter and accompanying promotional video clip; it ended up on the final cut in March 1991.
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