Release
Prior to its August 4 release, Rush Hour 2 was premiered to the public on Thursday, July 26, 2001 on-board United Airlines Flight 1 from Los Angeles to Hong Kong renamed, "The Rush Hour Express". The Hong Kong Board of Tourism teamed up with United Airlines and New Line Cinemas in a campaign that offered both trailers for the movie for passengers on all domestic United flights during July and August reaching an expected 3 million people, as well as Hong Kong travel videos to inspire tourists to visit China where the movie was set. This promotion is thought to have aided greatly in the success of the film despite lackluster reviews from most critics.
Read more about this topic: Rush Hour 2
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)