Release
Prior to its August 4 release, Rush Hour 2 was premiered to the public on Thursday, July 26, 2001 on-board United Airlines Flight 1 from Los Angeles to Hong Kong renamed, "The Rush Hour Express". The Hong Kong Board of Tourism teamed up with United Airlines and New Line Cinemas in a campaign that offered both trailers for the movie for passengers on all domestic United flights during July and August reaching an expected 3 million people, as well as Hong Kong travel videos to inspire tourists to visit China where the movie was set. This promotion is thought to have aided greatly in the success of the film despite lackluster reviews from most critics.
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Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)