Merchandise
Merchandise that was based on Rugrats varied from video games, toothpaste, Kelloggs' cereal to slippers, puzzles, pajamas, jewelry, wrapping paper, Fruit Snacks, Inflatable balls, watches, pens, pencils, markers, cookie jars, key rings, action figures, and bubblegum. The show also managed to spawn a popular merchandise line at Wal-Mart, K-Mart, Target, EBay, Hot Topic, JCPenney, Toys "R" Us, Mattel, Barnes & Noble and Basic Fun, just to name a few.
The Rugrats had their own cereal made by Post called Reptar Crunch Cereal. The Rugrats and Reptar were predominantly featured on the front, there's a board game on the back, and a special $3 rebate for Runaway Reptar on the side. This cereal was released for a limited time only, sold at US supermarkets 8/1/99 to 9/15/99 only, and not all supermarkets carried the cereal. To memorialize the movie, Rugrats in Paris, another Rugrats-based cereal came out in October 2000. Simply called the Rugrats in Paris Cereal, it has a similar appearance to Trix; it's a sweetened, multi-grain cereal with small-round bits in plain, red, purple and green. Small Eiffel Towers could also be seen. Rugrats made fast-food appearances as well with the most appearances being on Burger King. Their first fast food appearance was in 1994, when the Hardee's fast food chain offered a collection of Nicktoons toys as premiums that were included with kids' meals at Hardee's. All 4 Nicktoons at that time were featured—Ren & Stimpy, Rocko’s Modern Life, Doug and Rugrats. Other food items that feature Rugrats were Fruit Snacks, Macaroni and Cheese, Bubble Gum and Campbell's Rugrats Pasta with Chicken and Broth.
In their first tie-in with Burger King, 5 Rugrats toys were offered with their Kids Club meals, a different one with each meal. Each toy came with a 12-page (including covers) miniature version of Nickelodeon Magazine, which featured the toy's instructions, word search, picture puzzle, "Say What?”,a scrambled word puzzle, a coupon for Oral-B Rugrats toothpaste & toothbrush, and entry blanks to subscribe to Rugrats Comic Adventures, Nick Magazine and the Kids Club. From 1998 till 2003, "Rugrats" based-products included watches and various toys.
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