History
Royal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.
Royal Tru-Orange has gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.
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