Rivalry
Royal Jordanian is the second-largest carrier in the Levant and the only major Arab carrier serving Israel. It began to put into place a new strategy at the end of 2002 which saw the airline concentrate on its neighboring nations, with increased frequencies. In a plan to establish itself as the Middle East's "regional airline" it began to add smaller routes such as Alexandria in Egypt to Aleppo in Syria which the bigger airlines, such as Emirates, would not undertake with the larger aircraft compared to Royal Jordanian's regional jets. As of the end of 2008, the plan had proven successful for the airline, with its main rivals being Middle East Airlines and Egypt Air.
Since 2008 Royal Jordanian has faced some competition within the Middle East. The arrival of many new low cost airlines such as Air Arabia, Jazeera Airways and flydubai have caused problems for the Jordanian airline. With the arrival of these new airlines Royal Jordanian has once dramatically improved its onboard and ground services.
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Famous quotes containing the word rivalry:
“It seems to me that we have to draw the line in sibling rivalry whenever rivalry goes out of bounds into destructive behavior of a physical or verbal kind. The principle needs to be this: Whatever the reasons for your feelings you will have to find civilized solutions.”
—Selma H. Fraiberg (20th century)
“Sisters define their rivalry in terms of competition for the gold cup of parental love. It is never perceived as a cup which runneth over, rather a finite vessel from which the more one sister drinks, the less is left for the others.”
—Elizabeth Fishel (20th century)