History
The Rover Streetwise was an attempt by Rover to appeal to younger drivers. Rover had modernised the existing models in 1999 with a facelift for the 25, 45 and the Rover-designed 75 models but Rover was suffering falling sales and a tarnished brand after the sale of Rover to the Phoenix consortium in 2000 by BMW. Although new models were in the planning stages, the 25 and 45 models would be at least 10 years old before the new models were launched. Phoenix owned the rights to the MG brand, and had marketed the ZR, ZS & ZT with reasonable success, restyling the existing 25, 45 and 75 models. This included tweaked suspension, new wheels, altered dashboard inserts, different seats, and bodykits.
Read more about this topic: Rover Streetwise
Famous quotes containing the word history:
“This above all makes history useful and desirable: it unfolds before our eyes a glorious record of exemplary actions.”
—Titus Livius (Livy)
“Philosophy of science without history of science is empty; history of science without philosophy of science is blind.”
—Imre Lakatos (1922–1974)
“Man watches his history on the screen with apathy and an occasional passing flicker of horror or indignation.”
—Conor Cruise O’Brien (b. 1917)