International Localization
In Thailand, Ronald McDonald greets people in the traditional Thai "wai" greeting gesture of both hands pressed together. The Thai version of the company mascot was created in 2002 by the local Thai franchise, McThai, as part of a "McThai in the Thai Spirit" campaign. The figure has also been exported to India and other countries where a similar gesture is used. In Japan, Ronald McDonald is called Donald McDonald due to a lack of a clear "r" sound in Japanese. A pair of McDonald's advertisements for the Tomato McGrand in Japan feature either a "sexy" male and female, both dressed in modern clothing with the Ronald McDonald color scheme.
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