Post-retirement Activities
Following his resignation, he became a director of the private security consultancy Phoenix Assurance and Control Risks. From 1970 to 1978 he was a visiting fellow of Nuffield College, Oxford. From 1974, he appeared in television adverts for Goodyear tyres and his "I'm convinced they're a major contribution to road safety" became a widely used catchphrase. In 1976, Mark travelled to the United States to chair a conference designed to assist the Washington, DC-based Police Foundation in setting up the Police Executive Research Forum, a think tank devoted to training police executives and improving management practices.
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