Books
- McGrath, R. G. & MacMillan, I. C. 2000. The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty. Boston, Mass.: Harvard Business School Press
- McGrath, R. G. & MacMillan, I. C. 2005. MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. Boston, MA: Harvard Business School Press.
- McGrath, R. G. & MacMillan, I. C. 2009. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Boston: Harvard Business Publishing
- McGrath, R. G. 2013 The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Boston: Harvard Business Review Publishing
Read more about this topic: Rita Gunther Mc Grath
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