Books
- McGrath, R. G. & MacMillan, I. C. 2000. The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty. Boston, Mass.: Harvard Business School Press
- McGrath, R. G. & MacMillan, I. C. 2005. MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. Boston, MA: Harvard Business School Press.
- McGrath, R. G. & MacMillan, I. C. 2009. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Boston: Harvard Business Publishing
- McGrath, R. G. 2013 The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Boston: Harvard Business Review Publishing
Read more about this topic: Rita Gunther Mc Grath
Famous quotes containing the word books:
“My books and instruments shall be my company,
On them to look and practise by myself.”
—William Shakespeare (1564–1616)
“The lessons taught in great books are misleading. The commerce in life is rarely so simple and never so just.”
—Anita Brookner (b. 1938)
“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.”
—Francis Bacon (1561–1626)