Early Career and Success
Through extensive radio play and touring in Mexico and the United States, Tovar achieved great popularity and success. At the height of his fame, he was known as "El Ídolo de México" (Mexico's Idol) and "El Ídolo de las multitudes" (The Idol of the Masses). The release of the 1976 album, Amor y Cumbia catapulted him to superstar status not only in Mexico but many other areas of Latin America as well as the United States. His adoring public coined the phrase "Rigo es Amor" which is translated in English as "Rigo is Love". This was attributed to the love songs he performed and the passion he poured into them. His music, voice and image were so endearing to so many that he became the living embodiment of love. It was routinely yelled out at his concerts and is still used when people speak of him.
Tovar's other hits include "La Sirenita", "¡Oh, Qué Gusto De Volverte A Ver!", and "Perdóname Mi Amor Por Ser Tan Guapo". He was most successful in the 1970s and 1980s and retired in the late 1990s; however, his music remains popular today. Tovar's musical group, El Conjunto Costa Azul, has gone through numerous line-up changes over the years and is still active today.
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