Sports Sponsorship
In 1962 Republic Steel offered the use of their steelmark logo to the Pittsburgh Steelers football team as a helmet decal. Republic co-owned the rights to the logo at the time. The logo quickly became popular with Steelers fans, and due largely in part to the team's dominance in the 1970s, is now one of the most familiar logos in sports. Ironically, Republic Steel was still based in Cleveland at the time, which was home to the Steelers' arch-rivals, the Cleveland Browns.
Read more about this topic: Republic Steel
Famous quotes containing the word sports:
“Short of a wholesale reform of college athletics—a complete breakdown of the whole system that is now focused on money and power—the women’s programs are just as doomed as the men’s are to move further and further away from the academic mission of their colleges.... We have to decide if that’s the kind of success for women’s sports that we want.”
—Christine H. B. Grant, U.S. university athletic director. As quoted in the Chronicle of Higher Education, p. A42 (May 12, 1993)