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Development

Cyan Worlds began development on its next project after the company finished 1997's Riven, the sequel to the bestselling Myst. The game that became Uru would take more than five years and $12 million to complete. While under development, Uru was codenamed DIRT ("D'ni in real time"), then MUDPIE (meaning "Multi-User DIRT, Persistent / Personal Interactive Entertainment / Experience / Exploration / Environment"). Uru was officially announced as Myst Online, before being renamed Uru in early 2003. Myst co-creator Rand Miller released a statement along with an outline of the game:

Uru is a revolutionary adventure game that takes the best qualities of the Myst franchise and makes them even better. The single-player experience will eclipse the beauty, grandeur, and mind-challenging elements of previous titles. Plus, with the option to join a constantly updated online universe, the adventure never has to end. From new machines and puzzles to special events and entirely new Ages, players will find more to do, more to see, and more to explore each time they return—and this time, they can discover everything with old and new friends.

Miller considered Uru a major departure from Myst and Riven in that Cyan wanted to create a persistent world, where actions occurred while the player was not online. Miller did not consider the game a true massively multiplayer online game, saying "there is not leveling and skills and monsters and experience in any artificial sense. The 'leveling' is finding and exploring and owning new Ages that are released regularly; the experience is what you really learn while exploring that will help you later—not points on a scale." Miller considered two benefits to such a system: first, that players care more about being part of the story, and second, that even new players could make discoveries and be part of the community. The game was designed as more of a spin-off than a sequel to previous Myst games, due to the merging of items from the contemporary (traffic cones and t-shirts) to the fantastic (books that transport the user to new worlds).

The game was originally conceived as a multiplayer-only game, where players could meet and solve new puzzles that would be added monthly. At the request of publisher Ubisoft, Cyan eventually developed a single-player portion as well. Cyan announced players would be invited to participate in a multiplayer beta test, which drew 10,000 to 40,000 participants. Uru was released on time, while the multiplayer portion was delayed. Small groups of players were allowed to come online, and journalists were told they would be invited to play soon after, but Uru Live was canceled before being released. Cyan stated that there were not enough projected subscribers to support the service.