History
It is a modern, all-seater stadium with a capacity of 28,723 which was completed in 1997, replacing the club's old ground, Burnden Park. Despite the improved facilities and larger capacity (and resultant larger ticket revenues), this move was unpopular with many of the club's fans. This was partly due to the new stadium being built out-of-town, and partly due to sentimental attachment to the old stadium and its history. In recognition of this, the street on which the stadium is situated is called Burnden Way.
The lead consultant/architect of the project was Lobb Sports, but the local firm of Bradshaw Gass & Hope acted as planning supervisors and quantity surveyors. The value of the contract was £25 million. The stadium is noted for its distinct gabled architecture, first pioneered by the Galpharm Stadium. The upper-tier corners do not have seating due to concerns of health and safety access.
The stadium was opened on 1 September 1997 by the recently appointed Labour Party deputy prime minister John Prescott.
The Reebok Stadium is named for long-time team sponsor, Reebok. Again, this was unpopular with many fans, as it was considered impersonal, and that too much emphasis was being placed on financial considerations. This opposition has considerably lessened since the stadium was built, however, as fans have grown accustomed to the name and since Reebok is a local company.
Read more about this topic: Reebok Stadium
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