Background
per Slade LJ: Reckitt, sold lemon juice under the name "Jif Lemon" which came in plastic yellow container that was shaped like a lemon. Borden, a competitor, started to produce lemon juice in a similar lemon-shaped plastic container that was only slightly larger with a flattened side. Reckitt sued Borden for passing off their product as Jif Lemon juice.
At trial the Court found in favour of Reckitt, which was subsequently upheld at the Court of Appeal.
Read more about this topic: Reckitt & Colman Products Ltd V Borden Inc
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