Real Networks - Subscription Services

Subscription Services

In 2000, one of the initial products, the download manager RealDownload, was already used for pushing small software, such as games, to subscribers' computers. On top of the subscription for RealDownload and using its RealVideo streaming technology, a service called GoldPass, including unlimited access for video snippets from ABC and movie previews, was offered to registered users for a $10 a month fee. More content was added through deals with CBS for the reality show Big Brother and NBA basketball.

After the dot-com crash, RealNetworks cut most of the resources. Some of the content was lost, some was limited to local markets (e.g., Ministry of Sound was available only to UK subscribers). With the increase in broadband usage, RealNetworks started offering live broadcasts of CNN International, BBC World, Al-Jazeera etc., separately for prices between $6 and $12, or bundled in the SuperPass for about $35 a month depending on the market. Between 2003 and 2006, SuperPass included, for European subscribers, unlimited access to UEFA Champions League full-length game recordings.

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