Re-Invention World Tour - Commercial Reception

Commercial Reception

The first tickets for the tour were alloted to the members of Icon, Madonna's official website members. However, the tour soon started selling all around the world. Originally scheduled to perform in twelve major markets in North America with additional stops in Paris and London, the demand for tickets became so high that in New York City after two Madison Square Garden dates sold out in record time, Madonna's manager, Caresse Henry, and the worldwide tour promoter Clear Channel Entertainment, decided to add new dates to the tour. Within the first five days the tour was a sell-out for the dates at Los Angeles, Las Vegas, New York City, Boston, Chicago, Toronto, Philadelphia and Miami. High-priced ticket packages for all dates on the tour were sold from Madonna's tour website madonnaviptickets.com. The tickets were priced at $700 per person. MTV arranged for an on-air contest titled Front and Center With Madonna Contest where fans were able to win tickets to an onstage area at any of the scheduled shows. After the tour started, mid-year it was announced that the tour has grossed $44.9 million, from the selling of 258,000 tickets at an average price of $174.17. Her average gross per show was $6.414 million with still more than half the dates being left.

Before the show was over, Billboard magazine projected a total sales of $120 million for the tour, thus making it the highest grossing tour of 2004. This was confirmed by People magazine who said that the tour grossed around $120 million from all the shows, thus making it the highest grossing tour of 2004. Although musician Prince's Musicology Tour was initially projected to be the highest grossing tour, Billboard Boxscore published that the Re-Invention Tour had sold 55 out of the 56 shows and grossed $125 million. At the 2004 Billboard Touring Awards, Re-Invention Tour received the Top Tour award during the Backstage Pass Conference at New York City's Roosevelt Hotel on November 9, 2004. Madonna's tour manager Caresse Henry was awarded the Top Manager award.

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