The Re-Invention World Tour was the sixth concert tour by American singer-songwriter Madonna. It supported her ninth studio album American Life and visited North America and Europe. Madonna was inspired to create the tour, after taking part in an art installation called X-STaTIC PRo=CeSS, directed by photographer Steven Klein. She incorporated the images from the installation in the tour, whose name was in reality a dig at Madonna's critics. A number of songs were rehearsed for the tour, with twenty-four of them making the final setlist.
The tour was divided into five segments: French Baroque-Marie Antionette Revival, Military-Army, Circus-Cabaret, Acoustic and Scottish-Tribal. The costumes were developed by designer Arianne Phillips based on the concept of re-invention. The opening segment displayed performances with dance in general. Military segment displayed performances with the theme of warfare. Circus displayed light-hearted performances while the Acoustic segment performances were melancholy. The final Scottish segment had Madonna and her performers display energetic dance routines. The tour garnered positive reception from contemporary critics. However, fellow singer Elton John accused Madonna of lip-synching on the tour. Madonna's representatives denied the allegations and John later apologized.
Re-Invention Tour was a commercial success. Tickets were completely sold as soon as dates and venues for the tour were announced, prompting the organizers to add more dates. After it wrapped up, the tour was named as the highest grossing tour of 2004, earning $125 million from 56 shows with 900,000 fans. It won the Top Tour award as part of the 2004 Billboard Touring Awards. The tour was chronicled in a documentary titled I'm Going to Tell You a Secret. A CD+DVD was also released along with the film.
Read more about Re-Invention World Tour: Background, Development, Concert Synopsis, Critical Response, Commercial Reception, Lip Sync Allegation, Broadcasts and Recordings, Setlist, Tour Dates, Personnel
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“A temple, you know, was anciently an open place without a roof, whose walls served merely to shut out the world and direct the mind toward heaven; but a modern meeting-house shuts out the heavens, while it crowds the world into still closer quarters.”
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“Left Washington, September 6, on a tour through Ohio, Kentucky, Tennessee, Georgia, and Virginia.... Absent nineteen days. Received every where heartily. The country is again one and united! I am very happy to be able to feel that the course taken has turned out so well.”
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