Background
The Re-Invention World Tour was Madonna's sixth concert tour in support of her ninth studio album American Life. In 2003, Madonna collaborated with photographer Steven Klein for an art installation project called X-STaTIC Pro=CeSS. The installation portrayed Madonna in different incarnations of her spiritual practices – from yogi, prophet, queen to freak and pole dancer. The publication was a worldwide success, leading to a number of exhibitions in New York, London, Paris, Düsseldorf, Berlin and Florence. After the exhibition was over, Madonna was inspired by the images from the exhibitions and decided to incorporate them into her then unplanned tour and asked Klein to help her with the task. The poster released for the tour used one of the images from the installation project. It featured Madonna in a seventeenth century style dress, crawling on all fours towards the camera. Klein later commented that,
"The thing is, I always saw Madonna as a performance artist. And I think what I wanted to portray was the process about how a performer arrives at their work. And the thing is, what she had talked about as well, is that before a concert, what she finds very interesting is the rehearsals and the straining and maybe she would like to injure. And she said that the process of making the concert became more intriguing than the final result."
The main intention of the tour was to transform Madonna's old hits musically and display her capacity for transformation and self-reflection. The tour was initially known as the Whore of Babylon World Tour. The idea was to portray Madonna as the Whore of Babylon, the figure of evil as mentioned in the Book of Revelation. However it was later changed to the Re-Invention World Tour, to make it a self-confident dig at all the critics and people who have expressed their views about Madonna re-inventing her image over the years. The official tour poster displayed Madonna in a vintage bolero gown and a large French Renaissance-like hair-bun. Air-conditioning was turned off during the tour on Madonna's request as she claimed it dried up her throat during singing.
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